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Category: Medicine

Patients Are Not Customers: Why Online Reviews of Physicians Need to Stop

The rise of the Internet has changed many things in the world of the customer.  Now, in the age of the online consumer, a person can search for not only the exact item or service he or she wants, but read hundreds of reviews on that particular item or service…

We Need to Heal the Healers

It was 5:00am and pitch black except for the dim parking garage lighting.  I sat in my car, breathing in and out slowly, trying to will myself to get up and go into work.  I wanted to cry, but I was beyond crying.  I was too defeated, too exhausted…

The Public Relations Crisis of Physicians

Over the last few decades, public perception of physicians has been on the decline.  Some of this is due to factors such as rising health care costs and long appointment wait times, but a largely overlooked contributing factor is the media.  Physicians are often portrayed negatively with stories of narcotic…